Meet our Australia Day Council ambassador

Published on 16 January 2026

We are delighted to welcome Samantha Hollier-James to Lane Cove to speak at our Australia Day Citizenship Ceremony on 26 January 2026. 

Sam is not only a proud wife and mother of two dynamic daughters; she is a driving force behind positive change.

Co-founding Tour de Cure in 2007, she transformed a personal loss into a powerful catalyst for creating an incredibly successful cancer foundation.

Through her blend of business acumen, marketing expertise, and event management skills, Sam helped turned a simple idea into a major charity that has raised over $158 million since its inception.

Tour de Cure's impact speaks volumes: 1,228 Australian Cancer Research, Support, and Prevention projects have been funded, leading to an impressive 231 major breakthroughs in cancer research.

Sam's dedication to making a difference extends beyond Tour de Cure. Through her consultancy, 'Sam Style,' she assists clients in growing their brand, purpose, and profit. Sam's commitment is not limited to professional endeavors; she dedicates herself to mentoring young leaders, empowering them to achieve their diverse goals. Her entrepreneurial zeal, unwavering client service, and genuine focus on people have earned her recognition, including the B&T Women in Media "People's Choice Winner" and being a finalist in the NSW Women of The Year "Community" category, as well as the Australian of The Year Award.